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By being disconnected, we connect more!
Our target is the millennials who are technology savvy but not A brick fan, yet.
And the parents who are anxious about their kids education.
By starting off with a video of people using technology, we will surprise TikTok users by imitating the iPhone’s “Low Battery” notification. This will catch users off guard by telling them to let go of technology with LEGO’s.
whether is digitally or physically, building with LEGOs gives you a moment of escape. By using the stickers feature on Instagram, we can create some LEGO stickers for users can build and share their creations. By entering the hashtag #YouNeverKnowWithLEGO the stickers will appear.
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